Today, while reading an article on Affect, Cognition, and Behavior I read this interesting aspect of how colors dictate our behaviors - supposedly based on Carlton Wagner's "Color Cues". I asked myself, "does it" and the instant response "yes it does". The article talks about how we are attracted or distracted, or feel pleased or disturbed, or eat more or less of something, or even fall in love or hate something based on the external factor of color.
While reading this, I was also recollecting the color code in the Indian system, white representing a Brahmana, Red a Kshatriya, Blue a Vaishya, and Black a Sudra. How colours were used to represent cognition or intellectual levels. How colors are used to represented joy and celebration. How sanyasis are attracted to the saffron, girls to pink, fashion geeks to black, the politicians to white etc etc. It left me amazed beyond the explanation based on chemicals and stuff. I may buy a junk product in a well packaged tin. The article also gave me an opportunity to reflect on how easily are the children attracted to bright toys.
I was not surprised as to how marketers and advertisers play around with those colors to entice customers to buy products they otherwise may not have even thought of. I have been a victim myself many times, may be so were you, so are the very advertisers who create such an allure.
So, karappu daa yenakk pudiccha colorru .... :)
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment