Another interesting point I read just now (Introduction to Affect and Cognition, Consumer Behavior and Marketing Strategy, Paul Peter and Jerry Olson): People can consiously consider only a small amount of knowledge at one time, which makes interpretation and integration processes during decision making fairly simple.
I was also reflecting this to the movie craze. A simple logic would reveal the absurdness of sitting in a hall watching a thorough nonsense, like the alien movies. But, the limited temporary cognizance of the environment, knowledge, logic during those 1 or 3 hours (depending on whether you are watching holly or bolly wood!). Not just that, we get easily influenced by company or university rankings, we develop biases, get into frictions, buy things that we dont need, and waste time instead of preparing for the future.
Everyone knows what is important and mostly categorize what is urgent, but never act on it. Everyone knows that jogging is good, but only a few make it. I am not sure if I am ending with the same note as I started, but the limited memory usage is the cause of all these and this is not due to cognition limits but due to an internal lethargy to dig beyond the surface.
Life is interesting, we are limited by our senses but we are proud of our abilities :)
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